Course curriculum

  • 1

    Welcome to Viral Ads!

    • IMPORTANT: Course Update Notification
    • System Introduction
    • Why Learn From Me?
    • Who Is This System For?
    • What You Will Learn
  • 2

    The Fundamentals

    • Why Facebook?
    • Setting Up Your Facebook Page
    • Promotion Types vs. Ads Manager
    • Achieving Your Business Goals
    • Creating Your First Facebook Ad
    • Split-Testing For Best Possible Results
    • Avoid Headaches: Naming Conventions
    • Facebook Pixel: Setting It Up
    • Facebook Pixel: Tracking Events
    • Insider's Secrets To Competition Spying
  • 3

    Ad Essentials

    • Ad Essentials Overview
    • 4 Elements Of A Perfect Facebook Ad
    • Winning Advertising Creative
    • Facebook Ad Policies
  • 4

    Finding The Perfect Audience

    • Audiences Overview
    • Audience Insights Tool
    • Core Audiences
    • Custom Audiences
    • Lookalike Audiences
  • 5

    Selecting The Perfect Placements

    • Ad Placements Overview
    • Placements
  • 6

    Get Creative With Ad Formats

    • Ad Formats Overview
    • Single Image Ad Format
    • Single Video Ad Format
    • Carousel Ad Format
    • Slideshow Ad Format
    • Canvas Ad Format
    • Collection Ad Format
  • 7

    How To Build Massive Awareness

    • Brand Awareness Campaigns
    • Reach Campaigns
  • 8

    How To Drive Consideration

    • Traffic Campaigns
    • Engagement Campaigns
  • 9

    How To Generate Thousands Of Leads

    • Lead Campaigns
    • Messages Campaigns
  • 10

    How To Drive Sales

    • Conversion Campaigns
    • Catalog Sales Campaigns
  • 11

    Measuring Ad Performance & Optimizing

    • Understanding Reports
    • Deeper Optimizations
    • Relevance Scores
    • Ads On Auto-Pilot